LORE

In 2014, the Ice Bucket Challenge was introduced. It was used as a way to raise money for ALS research. What started as a small trend on Facebook would go on to be the most viral trend in the history of the internet. From celebrities to athletes to politicians, CEO's, and even the President of the United States made a video supporting ALS. Over 200 million dollars was raised with over 2.4 million videos made. 

 

Fast forward to today and it has started up again to raise awareness for mental health. This time, it is moving much quicker in virality. With TikTok now available, the Ice Bucket Challenge has the opportunity to become the most viral internet trend of all time, surpassing its previous record.  

Join our Ice Bucket Challenge community and help raise awareness for mental health